Designed by us, made for you.

From the first heartbeat to the first cry; from the first steps to first words and meltdowns, parenthood is a journey of constant learning.

journey toys is inspired by our growth as a mum and an aunt to our little bub. Our inspiration comes from the play worlds we build with our imagination, the stories we share, the places we go and the unconditional love that binds us during our journey on Earth.

Founded by a pair of sisters, and named after our toddler at home, Leia's Playworld brings you toys that we curate from small toy-makers from around the world, and books that help raise responsible citizens of the future. This store is a culmination of our ongoing research about play-based learning and our hands-on experience playing with her.

By sharing Leia’s play world with you, we hope that you’ll be inspired to create play worlds (affordably!) that are guided by the interests and personalities of the little ones in your lives!